Monday, February 5, 2007

Upfronts and Personal & publicity

Here in New York for my play reading next week. Thanks to BroadwayWorld.com for the nice ink:

UPFRONTS AND PERSONAL READING 2-12-2007

Four Broadway stars will take part in a free reading of Ken Levine's Upfronts and Personal on February 12th at 7:30 PM at CAP21's The Shop (18 West 18th Street).

The reading will star Tony Award-winner Joanna Gleason (Dirty Rotten Scoundrels, Into the Woods), Malcolm Gets (Amour, A New Brain), Chip Zien (Falsettos, Into the Woods) and David Rasche (Regrets Only, Speed-the-Plow).

According to CAP21 notes, the show "is a comedy about how studios and writer/producers get their shows on the network fall schedule. It’s a world of competition, deals, deceit, allies, enemies, compromise, sex, love, death, savvy, ageism, ethics, and a fat guy in a Beefeater suit."

The rest of the article is here.

Also thanks to Playbill.com for their nice piece.

Here's just a sample of the play. When a young writer asks a studio president (who will be played by WINGS' David Schramm) just what are "Upfronts", he says:

"The networks announce their new Fall schedules then the advertisers buy commercial time "up front". Spending billions on nothing more than blind faith. It's like if you put an Off-track betting window in a mental institution."

I may not win a Tony but it was great to get off my chest.

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