Monday, March 12, 2007

A cineplex -- your healthy alternative

In a recent LA TIMES article, it seems the raging controversy this week at the ShoWest convention is what kind of grease should movie theater popcorn be cooked in? This issue is polarizing major chain owners, threatening to rip apart the industry as a whole!! The healthier (but not much) canola oil or the silent killer, coconut oil? Are we poisoning our children, our most precious natural resource, with trans fats?

Bill Towey, senior vice president of the 1,498 theater National Amusements says, “Do we have a moral obligation to make the community healthy? Yes, we feel we have some obligation.” I’m sure that is why his theater chain proudly features fruits and vegetables like Raisinets and NutRageous bars.

But the truth is your local 35 screen bunker at the end of the mall makes 45% of its profits on concessions. That $5 tub of popcorn costs them maybe ten cents. They don’t want to worry that if there’s a bad frost this winter that the carrot crop is going to be way more expensive… despite their “moral obligation”.

It’s JUNK FOOD, people! It’s crap. It’s sugars and salts and toxic saturated fats. Who are they kidding with canola oil? That’s tobacco companies saying their cigarettes are healthier because they use LESS tar. We KNOW what we’re getting. We may not know going in that MUSIC AND LYRICS is just another formulaic romantic comedy until the second ten minutes but we do know that Milk Duds is not a milk substitute and Jujubees have pulled out more teeth than dentists. But they taste yummy. And sitting through BEYOND THE SEA will take more years off your life that Goobers.

Better that ShoWest focus on other things – like eliminating commercials, charging reasonable prices, turning away babies, showing decent prints, and banning Oliver Stone movies.

Meanwhile, on the convention floor, Jose Mier is peddling Capital Churros to theater owners. Deep fried, covered in sugar, 16 inches and stuffed with Bavarian cream, caramel, and strawberries. But fear not, movie goers – Mr. Mier says of his Capital Churros, “We try to make them as healthy as possible.”

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